We have worked with Bonne Maman across all three of our major shows where they have offered our show audiences the chance to sample their delicious desserts and compotes.  Using the opportunity to gain useful market research as well raise brand profile and foster customer loyalty, there is always a steady stream of visitors around their attractive display looking to take up the offer. In 2017, Bonne Maman, took naming rights to the Festival Theatre in addition to taking space for their sampling vehicle on the Festival Green.

ACTIVITY

• Premium engagement space in prominent position at shows to encourage maximum brand exposure
• Complimentary ticket allocation often used for competitions on social media to generate added interest
• Listing and acknowledgement in relevant show guides for added referencing
• Advertisement at shows on Big Screen and/or plasma screens around site

OUTCOME

Bonne Maman has a long-standing association with Three Counties partnering across their three major shows. All are very different with a vast and colourful array of features and the dedicated sponsorship team works closely with you to devise unique opportunities that are tailored by show for your brand. The beautiful setting at the Showground with the backdrop of the Malvern Hills and friendly, relaxed environment provides a perfect location for visitors to sample your product.  We’ve found product sampling works particularly well for us at Bonne Maman and that’s why we return for more each year!

Paul Roberts, Events