Fantastic food, drink and countryside shopping awaits visitors at this year’s Royal Three Counties Show in June

The Royal Three Counties Show, one of the UK’s largest celebrations of our glorious countryside and rural life, is set to take place at Three Counties Showground in Malvern from 13 – 15 June 2025, and this year’s show promises a feast for all senses, with a packed programme of exciting entertainment, in addition to delicious food and drink, carefully curated countryside shopping and – of course – thousands of animals and lots of family fun!

Every year, the Royal Three Counties Show showcases some of the UK’s very best food and drink producers. The abundant three counties of Worcestershire, Gloucestershire and Herefordshire produce a significant amount of the UK’s annual harvest, and many of those artisanal producers and local food heroes will demonstrate the fruits of their labour at this year’s Show.

One of those local food heroes is Herefordshire’s very own award-winning chef, Anthony ‘Murf’ Murphy, one of four founders of the popular independent restaurant group, The Beefy Boys. Murf will host a new-look Food & Drink Theatre (a gastronomic highlight of the Royal Three Counties Show), sharing his world-class, award-winning burger recipe, offering tips to recreate your own version at home, as well as a BBQ competition for local chefs on Saturday 14 June, and a fun Burger School on Sunday 15 June. To celebrate the Show, Murf will has created ‘Three Counties Boy’, a brand-new burger developed in partnership with the Royal Three Counties Show, which fans can enjoy a first taste of at all Beefy Boys restaurants in the weeks leading up to the Show.

Murf will welcome BBC’s Saturday Kitchen and Channel 4’s Food Unwrapped presenter, chef and author, Matt Tebbutt, to the Food & Drink stage on Sunday 15 June. Matt, who has worked as a chef in some of London’s most prestigious restaurants and is a well-known face on some of the best-loved cookery and food shows on TV, will be sharing his expert tips and passion for fresh, seasonal produce. Expect plenty of delicious inspiration, foodie chat and a sprinkle of Matt’s signature charm.

Additionally, Murf will be joined on stage by Will Young, best known as Farmer Will and for his appearance on ITV2’s Love Island, who has captured the hearts of millions as a viral TikTok sensation, sharing the charm, humour and realities of life on his Buckinghamshire farm. TV presenter, author, smallholder and passionate traveller, Kate Humble, and star of Prime Video’s Clarkson’s Farm, young farmer and best-selling author, Kaleb Cooper, complete the Food & Drink Theatre line-up for 2025.

Another new feature at this year’s Royal Three Counties Show is a host of VIP food experiences. Relax with a Breakfast of Champions in the exclusive Members Lounge before the hustle and bustle of the show begins (£55 per person, Saturday and Sunday only). Treat yourself to an unforgettable dining experience with an exclusive VIP two-course lunch in the prestigious Members Lounge. Not only will you enjoy food that showcases the best of the three counties culinary delights, you’ll also receive a warm welcome from Farmer Will (Saturday 15) or Matt Tebbutt (Sunday 16, both £119 per person). After enjoying a busy morning at the Show, relax with an afternoon tea of delicious cakes, scones and unlimited tea and coffee in the exclusive Members Lounge, plus a warm welcome from BBC Countryfile’s, Adam Henson (Saturday 14 and Sunday 15, £79 per person). Tickets for all VIP experiences are limited and can be booked at: https://royalthreecounties.co.uk/whats-on/vip-packages/

A brand-new Grain to Garden Bar will be the place to relax with a refreshing drink. Located in the new ‘Grain to Garden’ feature garden by Rupert Keys, Cherry Carmen and TASK Training Academy from this year’s RHS Malvern Spring Festival, three impressive agricultural grain silos have been creatively repurposed into immersive spaces, demonstrating how farming heritage can be woven with the soft beauty of nature. The Old Bull Bar sponsored by Westons and Wye Valley Brewery, will return for 2025 with a new look, offering the chance to sit back and enjoy a drink from Wye Valley Brewery or Westons Cider, without missing out on the action taking place in the Main Area, including the Bolddog Lings freestyle motocross stunt display show, and The British Army’s Parachute Display Team – the Red Devils – who will be free-falling through the sky at speeds of 120mph on Friday and Sunday.

This year’s Royal Three Counties Show once again boasts a fantastic line-up of food and drink vendors. Enjoy the buzz of the Show while you tuck into delicious pizza from Gloucestershire’s Kitchen Garden Pizza, mouth-watering mac and cheese by Herefordshire’s Mac Daddies Gourmet Mac and Cheese, or fragrant Tibetan Street Food from Nawa Kitchen. You’ll find Greek gyros wraps, slow roasted Welsh black beef, soft shell crab, frozen yoghurt, farm-fresh ice cream and more across the 22 food stalls lining the showground.

Foodies won’t want to miss a browse around the Indoor Food & Shopping Hall inside Severn Hall, which will host over 40 food and drink producers from across the UK (alongside arts and crafts, gifts and homewares). Here you’ll find everything from traditional South African Biltong by Bil-Tomm’s Biltong from Warwickshire, to delicious hand-made pies by Mud Pies from West Sussex, award-winning fudge by Dorset’s Flo and Frankies and delicious ice cream by Herefordshire’s Kelsmor Dairy. Herefordshire is this year’s county host for the Royal Three Counties Show and to celebrate there is a new Herefordshire Small Businesses Marquee dedicated to showcasing local exhibitors, selling a range of local produce from decadent handmade brownies and cookies, to sewing kits, ceramics and art.

For the very best in countryside shopping, head to the Royal Parade – which is even bigger and more luxurious for 2025 – to browse some of the finest luxury countrywear retailers, including Fairfax & Favor, and lifestyle clothing brands; Raging Bull and Cotswold Fox Clothing. You’ll also find local Herefordshire producers Gun Dog Gin, a Champagne Bar, ringside seating to keep shoppers close to the action taking place in the Main Arena and Equine Rings, and the glorious backdrop of the Malvern hills to complete the unique shopping experience.

For those familiar with agricultural machinery, the Royal Three Counties Show will host the latest, cutting-edge tech from big brand names at the Machinery Mile. Head here to browse the latest equipment from John Deere, Kubota, Caterpillar, Toyota, Massey Ferguson and Fendt.

All this, as well as the Grand Parade of Livestock (a highlight of the weekend which sees hundreds of animals led around the arena while commentators provide information about each breed), spectacular show jumping and 53 prestigious Horse of the Year Show qualifying classes, the high-octane STIHL Timbersports Championships, over 101 free family activities to enjoy, plus interactive animal encounters from Attwell Farm Park – the Royal Three Counties Show offers a great day out this summer.

Advance day tickets to the Royal Three Counties Show cost £24.85 for adults and children under 16 are free. To book tickets, visit www.royalthreecounties.co.uk/ or call 01684 584 924.